1. Feature the address on your traditional media
A website address that noone knows about won't do you much good. The best way to promote it is by featuring it on every piece of marketing that you send to contacts, be they customers, prospects, partners, acquaintances, family and friends. This means featuring your website address on:

• your business cards
• your company letterhead
• brochures
• casual flyers
• your email signature (the piece of text with your name and contact information that your email program automatically inserts at the end of your email messages)

And don't forget to put it on:

• your product itself

• your voicemail greeting
> so that callers who hear your message after hours will hear "Thank you for calling! [your message] .... Also, don't forget to visit our website at ______ for more information."

• your storefront, if you have one
> a nice stencilled web address on the window catches visitors' attention, and directing them to your website will let them review later what they saw in your store, or see what they couldn't see if your store was closed when they passed by.

2. Remember that Word of Mouth is your best marketing tool
The more people know about your website, the more easily they will be able to tell their friends and contacts who are looking for products or services like yours.

Start thinking this way, and before you know it you'll have lots of ideas for how and where to communicate your web address to people you know.

3. Engage a Web Marketing company to do search engine marketing for your website
Even the best website in the world won't shoot to the top of the search engines without some help. There are just too many websites out there to compete with.

Companies that do Web Marketing can get you good listings in search engines using either or both of the following techniques, depending on your budget:

SEO - Search Engine Optimization (aka website optimization)
> This involves tweaking the content and structure of your website to make it seem more worthy to search engines, which look for qualities including relevance (good information on your topic), ease of use (your information is easy to get to), popularity (other sites linking to yours, and your site linking to other sites), and more.

The aim of SEO is to achieve good rankings for the website for "free" (i.e. without paying search engines).

SEM - Search Engine Marketing
> This involves paying search engines for higher rankings, versus trying to acheive good rankings for free through SEO. SEM programs such as Pay-Per-Click (where you pay a small fee each time someone clicks on your search engine listing) let you specify how much money you want to spend per month on your marketing.

Effective SEM requires a budget and clear targets.

These are just some of the ways that you and your Web Marketing partner can help drive visitors to your website. For a full list of the possibilities, contact
victoria at flyingvweb dot com to discuss your website marketing.

< Back to home page